5 Ways to Strengthen Your Brand Identity

How the Business of Branding Works to Meet Your Sales and Marketing Goals

One of the most important elements in making sales is the ability to build trust and rapport with prospects.

In person it’s easy. You shake hands, strike up a conversation and build a connection.

But online sales are a bit different.

Often times you are doing business with strangers who have never met you. They have doubts about who you are, if you can create the results they are looking for, and if you are specialized enough to understand their needs.

Moreover, today’s consumers are craving more connection and authenticity from companies they do business with.

And this is where business branding comes in.

Your business brand defines who you are. It’s the heart of your business. Branding helps to identify and differentiate your business in the marketplace. It defines and positions your business in order to separate you from a sea of competitors.

Branding creates an emotional connection and turns regular customers into raving fans. But how do you build an effective brand?

Here’s 5 ways to build a business brand that will strengthen your relationship with your target market so they will be more inclined to do business with you:

1) Claim your Niche. It’s really important to define who your perfect customers are. Brands that try to appeal to a wide audience are weak.

Instead, when you define your target market with a specific niche, it allows you to speak more powerfully to their needs.

2) Be the Top Expert. Being a dentist in your home town puts you in the same class as all the other dentists in your area.

But what if you are the top holistic dentist using all-natural products running a “green” dentistry practice? That brand may attract clients from all around the country.

Accentuate your strengths. Claim your title. If you are not the best, you can be the first, the biggest, the #1 trusted choice.

Find a way to set yourself apart as top dog in your industry. Then constantly read, learn and grow to keep your leading edge. When consumers see you as an authority they’ll seek you out.

3) Be a Wow. Seth Godin talks about “Purple Cowing” your business: “Transform Your Business by Being Remarkable”. Offering VIP value to your customers helps you stand out.

Instead of just being an oil change shop, imagine if you have a cappuccino maker, offered a mini back massage, and had a big screen TV within a high-end lounge that customers could wait in. You could charge premium fees for a business with “over the top” service and amenities.

Maybe you offer “freaky fast” service like the Jimmy Johns sandwich chain. Or perhaps you offer personalized services that make your customers feel special.

Do what it takes to stand out from the crowd and be remembered for something your customers will be wowed over. The more you strive to make your existing customers feel special, the more they will tell others about you.

4) Build a Tribe. Create a community your fans can be a part of. Some ways to do that are:

a. Share frequent updates with your fan base on Social Media and in your newsletters.

b. Tell them insider information about future offers, releases or launches.

c. Give them exclusive discounts or gifts with purchase.

d. Reward them for their loyalty. We offer incentives for those who refer others to us.

e. Recognize top fans publicly.

5) Give Back. Want your brand to become legendary? Find ways to give back so your business brand leaves a legacy. Here’s some ideas:

a. Create a scholarship program

b. Align yourself with a nonprofit

c. Get involved in projects in your community

d. Pay it forward on social media

Find your own way to touch the world and leave your mark in a way that only your company can.

Struggling to Define Your Business Brand?

Susan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

How To Accomplish An Effective Web Presence For Success

It is clear that having a website is absolutely essential in today’s technological world. Businesses are having to adapt to the fact that the Internet is making it mandatory, that every business have a website in order to stay current with technology and society. It is so essential that you have a web presence, even if you have a brick-and-mortar store.

Having a website is one thing, but knowing what a website is about, is completely different. What do you do with this online thing and what else is there to do to make sure that your business has a presence on the web? Now let’s look at a few strategies for effectively building your online presence through the use of your new website.

A website is important, but what also has to be said, is that you need more than just a single page that has your business name and your business address and phone number on it. You need to have this website present many other details about the business and the products that you market. Every site should have at least three pages on it. When it comes to the business owner, and the employees, you need to have a special page that tells people what they do for the business.

You should choose another page that will tell you what the business does and how the operation of the business actually occurs. You need a page that displays your business contact information (address, phone number, hours of operation) and a contact form that people can use to contact you through the website.

Open up a LinkedIn profile for yourself. You don’t actually have to set up the profile for your business but as the business owner, need to make absolutely sure that you have an engaging profile on this most popular business network. Interacting with other business owners is one option for making use of it. You can also make use of the forums on the system to show off your expertise.

You must have a Twitter account as well. People have a lot of experience with social websites today. In the initial stages, Twitter might seem a little overwhelming and more than likely, you feel like an outsider, looking at this stuff from an external view. Even if you don’t know what you’re doing right away, it’s still something you need to do.

Set up an account and tweet about your business at least once a day. Starting out, you need to only post once an hour at the very most. Using Twitter for your business is something that you should do. There is a lot of info to help you on specific techniques. All you have to do is read and apply the information that you find, whilst realizing that you have to do a lot when building a secure and trustworthy presence online.

There is quite a bit more than just building a single web page and than sitting back and waiting. Even though it is okay to start there, it shouldn’t be the only thing you end up doing. In this day and age, the Internet is so fundamental in our lives that if we don’t display our business online, then we are actually doing more harm than good for profit margins.

7 Quick Tips to Sell More Products Online

1. Have appropriate product pictures

This is the most important step when you begin any online store or business. All of the best marketing efforts may lead to very low purchase numbers if your product pictures scare your clients away.

It is important to have visually pleasing product images as well as having an image that is an accurate representation of your products.

2. Reach out to friends and Family

It can be rough to get some momentum going in sales when no one knows about your store. Try reaching out to friends and family members to help you: like, comment and share your posts on social media. This will open up your audience to many more people very quickly.

3. Focus on Social Media

Social media platforms provide the easiest gateways to your customers. Make sure to take advantage of everything that each platform has to offer. Here are some of the top ways to win in social media:

Provide value with your content. (This means educate, influence, or entertain.)

Connect with similar accounts as yours. (This will help you discover audiences who interact with pages similar to yours and are more likely to follow you as well.)

Post regularly, interact with your followers, keep a posting schedule.

4. Send Free Samples to Influencers

Find people in your field who already have a strong audience and send them some free stuff! Make sure to reach out to them and ask them to provide an honest review or share what they think of your product. This will increase the audience that will come across what you are trying to sell.

5. Offer a Contest or Giveaway

A big way to create instant buzz is to offer a contest or giveaway. Make sure to add simple but effective terms such as “like and follow to be automatically eligible”. Allow the contest to transpire over an adequate period of time for maximum results. If done correctly, this should increase your audience and create sales along the way.

6. Experiment with AdWords

AdWords provides pay per click advertisements that place your product in specific niche websites, forums and many other places related to what you are selling. This is a great medium to obtain your first sales since you will likely be reaching people interested in buying your products. Remember to do good research about your market and set an appropriate budget to start with.

7. Design your Store to Look the Part

Last but not least, make sure that your online store looks good and performs well. You need to make sure that it loads appropriately, responds to mobile devices and has an aesthetic design. Don’t try to overfill the site with too much information and make sure that every content in it has a purpose. This will help keep your visitors interested and allow them to have an easy route through the transaction process.

There you have it! 7 Quick tips to sell more products online. Are there any items we missed? Do you agree with our tips? Leave a comment below and let us know what you think.